I think that he is trying to say that there is no 'British' accent as such and is trying to show the BBC there opinion. But I disagree with Eleanor- I agree with Sophie- I don't think he has quite reached anger mode but is nearly there. He is just trying to prove his point. He may call us 'scruffs' but there is no need to be offended because we think he is a scruff just because we are not used to such a strong accent. I can very much imagine that lots of people have the very same query as myself- Why do the BBC and other popular television company’s (e.g. ITV and Channel 4) use people who don't sound like they have an accent to us but to someone in Sheffield it will sound completely different and they might not be able to understand it as clearly as we do so to them do they have an accent? Why do they employ the Londoners? Is it because they are from that area?
